- What Is Branding
- Brand means simply define as Features and Experience.
- Branding used to be about personal ownership. But brands have moved beyond a mark of ownership.
- These days they include a multitude things like behaviour, names, marks, symbols, design styles – Good to be unique, visual language.
- Identifying And Researching target Customers.
- Showcase Product / Service.
- Convince to Purchase.
- Keep the Customers loyal.
- Reaching Business Objectives.
- Reduce Spending and Increase efficiency
Digital Marketing :-
Digital Marketing is the process of reaching our target customers in a more effective and precise way through various digital channels to Attract, Engage and Convert them. If You Want To buy Digital Marketing.
Digital Marketing Activities
- Analyze Client’s Marketing requirements.
- Identify right channels for promotion.
- Media/ Budget Planning.
- Generate and Distribute content.
- Manage conversations.
- Optimize content for Discoverability (SEO).
- Use online advertising to reach people faster.
- Use Analytics to undersatnd and improve the outcomes.
Advantages Of Digital Marketing
- Most of the people are online.
- Reach more people with less budget.
- Target Audience Better.
- Analyze Results Better.
- Optimize performance.
- Run intelligent campaigns.
Advantages of Learning Digital Marketing
- Get a great job.
- Start our own digital agency
- Become a Freelancer
- Become a blogger
- Start a Youtube channel
To Attract and Engage & Convert Customers
- Influencer marketing
- Email Campaigns
- Social Media Marketing
- Online Ads Campaigns
- Search Engine Optimization
Features Of Digital Marketing
- Content Specific
- Location Specific
- Conception (Planning)
4 Step Process
- Ask Questions and Collect Requirement
- Define the Target Audience / Buyer Personas
- Create Core messages
- Develop campaign ideas
- Prepare channel mix- Planning of certain goal with no of channels or details
- Demographics (age, gender etc)
- Geographics (location )
- Psychographics (Interests, personality, values)
- Traffic – People visiting our website.
- Alexa – Which ranks a website (alexa.com)
- What is Buyer Persona ?
- Complete details of Buyer
- Pain point – Experience what they expect
3 Major Media Types
- Owned media – Web Properties
- Mobile site
- Blog site
- Social media channels
- Paid media – Advertising
- Pay per click
- Display ads
- Paid influencer
- Paid content promotion
- Social media ads
- Earned Media- Somebody really talking about you
- Merging of Paid and Earned media is people sharing and engagement with paid promotion.
- Merging of Paid and Owned media is gain more exposure to web properties with SEO and PPC.
- Merging of Owned and Earned media is SEO and brand content drive earned media and traffic.
- Combination of all medias are for comprehensive marketing strategy.
- Create a website.
- Setup social media channels
- Create campaign ads
- Create video, infographics ( simple description about topic in pictures,
- Optimize webiste for seach traffic.
- Run paid campaigns
- Run Email campaigns
- Run influencer marketing campaigns
- Create and distribute high quality content
- Setup conversion tracking
- Monitor conversions
- Optimize conversion rate
- Run experiments / split test
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2.domain name – should be registered company which is to be short
Hosting server :
- Shared hosting – one server with multiple accounts
- VPS – one server divided intlo multiple servers
- Dedicated server
- Cloud hosting – data will be stored in cloud
- Shared hosting in two types
- Single domain ( post in one website )
- Multi domain ( post in multi website )
- Website – collection of web pages.
- The web pages are written in HTML ( hyper text markup language ) and CSS ( cascading style sheet )
CMS ( content management system )
- Automate the website building proces
- WordPress is one of the CMS, which is intially created for blogging.
Plugin – something to attach
Elements of webpage
- Header and footer should be constant
Steps to create a webpage
- Registering domain name
- Buy hosting space
- Installing wordpress
- Build the website
To create logo we use canva and wix logo maker.
How to write content marketing:
- Understand the topic
- Undersatnd the target audience
- Research and idnetidy the material
- Prepare an outline
- Expand outline with ine or two sentences
- Write the content for all the sub headings and include images and videos
- Check for grammar issues ( grammarly.com)
- Check for plagiarism issues ( duplicate content ) ( quetext.com )
- Idnetify potential keywords
- Optimize all the on page elements ( title, description, headings, images, internal links,external links, optimized content ).