Digital Marketing

  • Introduction
  • What Is Branding
    • Brand means simply define as Features and Experience.
    • Branding used to be about personal ownership. But brands have moved beyond a mark of ownership.
    • These days they include a multitude things like behaviour, names, marks, symbols, design styles – Good to be unique, visual language.

Marketing Activities 

  • Identifying And Researching target Customers.
  • Showcase Product / Service.
  • Convince to Purchase.
  • Keep the Customers loyal.
  • Reaching Business Objectives.
  • Reduce Spending and Increase efficiency

Digital Marketing :-

        Digital Marketing is the process of reaching our target customers in a more effective and precise way through various digital channels to Attract, Engage and Convert them. If You Want To buy Digital Marketing.

Digital Marketing Activities

  • Analyze Client’s Marketing requirements.
  • Identify right channels for promotion.
  • Media/ Budget Planning.
  • Generate and Distribute content.
  • Manage conversations.
  • Optimize content for Discoverability (SEO).
  • Use online advertising to reach people faster.
  • Use Analytics to undersatnd and improve the outcomes.

Advantages Of Digital Marketing

  • Most of the people are online.
  • Reach more people with less budget.
  • Target Audience Better.
  • Analyze Results Better.
  • Optimize performance.
  • Run intelligent campaigns.

Advantages of Learning Digital Marketing

  • Get a great job.
  • Start our own digital agency
  • Become a Freelancer
  • Become a blogger
  • Start a Youtube channel

To Attract and Engage & Convert Customers

  • Influencer marketing
  • Email Campaigns
  • Social Media Marketing
  • Online Ads Campaigns
  • Search Engine Optimization

Features Of Digital Marketing

  • Personalization
  • Tracking
  • Analytics
  • Content Specific
  • Location Specific

5Cs

  • Conception (Planning)
  • Content
  • Campaign
  • Conversation
  • Conversion

4 Step Process

Define

  • Ask Questions and Collect Requirement
  • Define the Target Audience / Buyer Personas
  • Create Core messages
  • Develop campaign ideas
  • Prepare channel mix- Planning of certain goal with no of channels or details

Target Audeince

  1. Demographics (age, gender etc)
  2. Geographics (location )
  3. Psychographics (Interests, personality, values)
  4. Traffic – People visiting our website.
  5. Alexa – Which ranks a website (alexa.com)
  6. What is Buyer Persona ?
    1. Complete details of Buyer
  7. Pain point – Experience what they expect

3 Major Media Types

  • Owned media – Web Properties
    • Website
    • Mobile site
    • Blog site
    • Social media channels
  • Paid media – Advertising
    • Pay per click
    • Display ads
    • Retargeting
    • Paid influencer
    • Paid content promotion
    • Social media ads
  • Earned Media- Somebody really talking about you
    • Sharing 
      • Mentions
      • Shares
      • Reports
      • Reviews
  1. Merging of Paid and Earned media is people sharing and engagement with paid promotion.
  2. Merging of Paid and Owned media is gain more exposure to web properties with SEO and PPC.
  3. Merging of Owned and Earned media is SEO and brand content drive earned media and traffic.
  4. Combination of all medias are for comprehensive marketing strategy.  

Create

  • Create a website.
  • Setup social media channels
  • Create campaign ads
  • Create video, infographics ( simple description about topic in pictures, 

Attract

  • Optimize webiste for seach traffic.
  • Run paid campaigns
  • Run Email campaigns
  • Run influencer marketing campaigns
  • Create and distribute high quality content

Convert

  • Setup conversion tracking
  • Monitor conversions
  • Optimize conversion rate
  • Run experiments /  split test

Domain name

    [ 1  ].[ 2        ].[ 3 ]

1.sub domain

2.domain name – should be registered company which is to be short

Hosting server :

  1. Shared hosting – one server with multiple accounts
  2. VPS – one server divided intlo multiple servers
  3. Dedicated server
  4. Cloud hosting – data will be stored in cloud
  • Shared hosting in two types
    • Single domain ( post in one website )
    •  Multi domain ( post in multi website )

Website

  •  Website – collection of web pages.
  • The web pages are written in HTML ( hyper text markup language ) and CSS ( cascading style sheet )
  • For functionality we use javascript 

CMS ( content management system )

  • Automate the website building proces
  • WordPress is one of the CMS, which is intially created for blogging.

Plugin – something to attach

Elements of webpage

  • Logo
  • Navigation
  • Hero
  • Header
  • Body
  • Footer
  • sidebar
  • Header and footer should be constant

Steps to create a webpage

  1. Registering domain name
  2. Buy hosting space
  3. Installing wordpress
  4. Build the website

To create logo we use canva and wix logo maker.

WordPress

  1. Pages
  2. Posts
  3. Menus
  4. Themes
  5. Plugin

Content Marketing

How to write content marketing:

  1. Understand the topic
  2. Undersatnd the target audience
  3. Research and idnetidy the material
  4. Prepare an outline
  5. Expand outline with ine or two sentences
  6. Write the content for all the sub headings and include images and videos
  7. Check for grammar issues ( grammarly.com)
  8. Check for plagiarism issues ( duplicate content ) ( quetext.com )
  9. Idnetify potential keywords
  10. Optimize all the on page elements ( title, description, headings, images, internal links,external links, optimized content ).