Introduction :
Before going to the topic of website audit, we need a small introduction. Audit means examining the particular product or system or problem to get good solutions. Website audit is also like examining the existing website to know good rank where it stands.
Definition :
Website audit is a full analysis of all the factors that affect websites’s visibility in search engines. This standard method gives a complete insight into any website, overall traffic and individual pages. Website audit is a process for auditing the website to make your web page rank god on search engine and also to give a good user experience.
Website audit is the first step in SEO process. If you are working on an existing website, you need to audit the current status of the website, to know webpage rank where it stands. You can do it by using tools like SemRush, UberSuggest.
Website audit and competitive research are the first of SEO process. Website audit can do on existing website whereas competitive research can do on any website like new page also.
Website Audit Procedure :
For following procedure you need to collect the information from tools like SemRush or Uber Suggest. For example,
After collecting the information, we need to set audit for website.
| S.no | Website Audit | Tools | Description |
| 1. | Organic visitors per month | Uber Suggest | Natural traffic of website |
| 2. | Keywords ranking on first page | Uber Suggest | Number of Keywords ranking on first page |
| 3. | Backlinks / linking document | Uber suggest | Referencing links from another website. We can see this in uber suggest. |
| 4. | Website Errors | Uber suggest | Page errors |
| 5. | Page speed | Uber suggest | We can see the page loading time on desktop and mobile |
| 6. | On page elements | Search the elements in the site source code | We can fetch the elements from source code |
| 7. | Site structure, number of pages | Screaming frog | Flat/ well structure, number of pages on website |
| 8. | Length of the content | Screaming frog | |
| 9. | Alexa rank | Alexa.com | |
| 10. | Domain authority | smallseotools/ seovoewtools/Moz | |
| 11. | Page authority | smallseotools | |
| 12. | Moz Rank | smallseotools | |
| 13. | Content freshness, consistency and availability of blog | Based on the frequency of the blog position | |
| 14. | Social sharing options | Options along with number of shares should be visible on site | |
| 15. | Duplication content | Uber suggest | |
| 16. | Experience and responsiveness | ||
| 17. | Check for Robots.txt | site.com/robots.txt | |
| 18. | Check for sitemap.xml | site.com/robots.txt | |
| 19. | Check for SSL | ||
| 20. | Facebook fans/post frequency | ||
| 21. | Twitter followers/ post frequency | ||
| 22. | Youtube subscribers / videos | ||
| 23. | Instagram followers/ post frequency | ||
| 24. | Linkedin page followers/ post frequency |
For On page elements, we need to check in source code.
On Page Elements :
| S.no | Desccription | |
| 1. | Focus keyword | Think like userIdentify the probable keywordsCheck on the page and find the repeating words/phrases. |
| 2. | Title | |
| 3. | Description | |
| H1 | ||
| H2 | ||
| H3 | ||
| Content | ||
| Keyword density | ||
| Keyword proximity | ||
| Keyword prominence | ||
| Images | ||
| Url | ||
| Videos | ||
| Links |
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