Define :

    “Off-Page SEO” refers to all of the activities that you and others do away from your website to raise the ranking of a page with search engines. Off page SEO also refers to techniques you can use to improve the position of a web site in the search engine results page (SERPs).

Off- Page Optimization Factors are :

  • Digital PR ( Editorial )
  • Guest Blogging
  • Get links to your blog posts / resource
  • Create and distribute Infographics
  • Answer Questions on Quora
  • Commenting on Blogs
  • Social Sharing
  • Submit in Niche directories
  • Create and Optimize local business profiles

Digital PR (Editorial) :

        In this Digital PR, we have certain factors.

  1. Prepare our Story /Press Release.
  2. Identify and contact suitable bloggers / website – Email.
  3. Follow-up
  4. Promote that story on all possible channels.

Guest Blogging :

        Guest Blogging is Content Marketing, where someone writes an article on another suitable website to promote their Blog or Article. The Following are the steps :

  1. Develop the Content.
  2. Identify and contact suitable Blogger/ Websites.
  3. Contact and Follow-Up.
  4. Promote that story on all possible channels.

Get links to your Blog posts/resource :

    In this category, Getting links from other blogs like internal and external link concepts. The following are the steps :

  1. Identify suitable blogs where your article can be linked from. 
  2. Send a request for a link.
  3. Follow – up till you get the link.

Create and distribute Infographics

    Infographics means where we can give a simple description about the concept in graphical models or pictures with content. For these Infographics pictures, we use Tool.

  1. Create Infographics with highly interesting and valuable data.
  2. Distribute across all Major channels.

Answer Questions on Quora

    Quora is like where we can answer the questions and ask questions. We can ask any number of and also get any number of answers.

  1. Search and identify all suitable questions.
  2. Prepare a unique response with links to your content.

Commenting on Blogs

    Commenting on blogs is another activity where we can get comments with suitable links to promote your article link.

  1. Search for the articles similar to the ones that you already have.
  2. Read the article and the comments completely.
  3. Prepare your response with a link to a relevant resource on your website.

Social Sharing

    Sharing the articles on all channels and social media.

  1. Share on all Official Channels.
  2. Share on Facebook Groups.
  3. Share on, Reddit, Pinterest, Digg, Diigo etc (Social Bookmarking Sites ).

Submit in Niche Directories

  1. Identify the Niche directories.
  2. Create your Profile.
  3. Optimize the profile with relevant keywords.
  4. Check Alexa rank, Domain Authority, Page Authority before submitting.

Create and Optimize Local Business Profiles

  1. Setup Google My Business Account with Address.
  2. Set up Bing Places with Address.