Define :

On-page SEO (also known as on-site SEO) refers to the practice of optimizing web pages to improve a website’s search engine rankings and earn organic traffic.

On-Page optimization includes optimiziing your headlines, HTML (title,meta,header) tags and images. It also means making sure your website has a high level of expertise, authoritativeness, and trustworthiness.

In On-page optimization technique, we have different factors to optimize the website, such as the following:

  • URL
  • Meta Title
  • Meta description
  • Headings 
  • Content 
  • Links 
  • Images 
  • Videos 

On- Page Optimization Factors :


  • Include the focus keyword in the URL (Except for Home Page).

Meta title :

Meta Title is the Title tag, which is given in Title. The Following are the factors for Meta Title.

  1. 60-65 characters
  2. Include the focus keyword
  3. Keep it in beginning of the sentence
  4. Make it compelling enough to click
  5. Keep it unique
  6. Keep it in title case
  7. Keep the brand name at the end

Meta Description :

Meta Description is the description we gave below the Title. Meta description may or may not be in the search page. The following are the factors of Meta Description.

  1. 170 characters
  2. Include the focus keyword begining of the sentence
  3. Include the other keywords (if promise)
  4. Make it like the summary of the page
  5. Keep it unique
  6. Keep it in sentence case
  7. Keep the brand name at the end

Headings (H1,H2,H3,H4,H5 and H6) :

Headings are in different sizes, where we give specific sizes for Title of the pages, Sub- Headings and all.

  1. H1 – keep the focus keyword
  2. Use title case
  3. H2-H6 – keep other relevant keywords (if possible)

Content :

Content means where we give the description about a particular topic in every page.

  1. Include focus keyword and other keywords
  2. Each page should have at least 300 words of content
  3. Keep the keywords prominently for about 2% of words (keep it in bold, italics).
  4. Use synonyms and related words instead of repeating the focus keyword too many times (Humming Bird)
  5. Distribute keywords evenly across the content

Links ( Both External and Internal )

  1. Internal links – provide links to all relevant internal pages
  2. External links – provide links to all external websites

Two different types of links : Do follow and No follow. If a link is specified as no follow ( by specifying rel= No follow in the anchor tag), users can see that as a link but it will be blinded for the search engines. It means no authority will be followed from current website to the linked website.

Images :

  1. Keep the keywords in file name
  2. Keep the keywords in alt tag.

*  Always use lowercase for filenames and use hyphens (-) to separate the words. Alt tag is like the description of the image.

Videos : 

  1. Embed relevant videos from youtube
  2. Provide a short description which contains relevant keywords.